As the largest professional marketing body in the world, CIM offers membership and career development, training courses and professional marketing qualifications.
Whilst working at CPL I was tasked with creating a new quarterly magazine for global members of CIM, that challenges, questions and provokes debate. The magazine needed to encourage the audience to engage with the big issues facing the marketing industry today, and help them progress in their careers. Three versions of the magazine are created to cover the UK and Europe, Asia-Pacific and Africa.
I created the logo and brand guidelines using bold, complementary typefaces with a sharp, bright colour set and a flexible grid layout. To keep the features thought-provoking we created concepts which we commissioned out to illustrators and designers to create unique imagery for the magazine, we also commissioned photographers for any interviews that featured.
In 2016 I was shortlisted as designer of the year at the CMA (content marketing association) awards for my work on Catalyst.
Darley is HH Sheikh Mohammed bin Rashid Al Maktoum’s global thoroughbred stallion operation which currently stands stallions in six countries around the world.
While working at CPL I was tasked with the re-design of the Darley website, the brief for this was to create a responsive site where new and existing clients could find all the data they need on each stallion as well as the latest Darley news and race results. It was also a requirement that we would need to consider the addition of a members area at a later date where they could log on and see all the information about their own stallions, accept event invitations and use for payments.
Working closely with the team at CPL and the client, I led on the visual design of the site creating wireframes and low fidelity prototypes. I also collaborated with our development and UX teams to create a site map, ensure all designs were implemented accurately and solve any challenges we came across during the process.
www.darleyeurope.com
Next is a FTSE 100 retailer offering quality clothing, footwear, accessories and home products across the UK and internationally.
At Next I manage a team of creative designers, with a focus on the design and art direction of digital marketing assets for Next kidswear including; homepages, emails, photography and online campaigns. This includes both the UK and 72 international countries. I inspire my team to think differently about design, distribute my teams workload to ensure they feel empowered and in control, provide innovative one-to-ones and give feedback to ensure their development is a key aspect of their role
The British Airline Pilots’ Association (BALPA) represents more than 10,000 pilots. With at least 40 million flying hours, it is the largest collective resource of commercial aviation skills and qualifications in the UK.
After a competitive pitch process, CPL was appointed to take responsibility for the design of BALPA’s quarterly membership magazine, The Log. The organisation was looking for a more contemporary feel for its flagship magazine, as well as enhancing its prestige and impact.
I worked closely with both the editor and client to produce a vibrant and engaging magazine, with a new paper stock and size to help create a more visually dynamic publication. I created a new logo and brand guidelines using sharper, bold typefaces, a flexible grid structure, modern graphics and dramatic images to add punch and bring the content of the magazine to life. Sections were colour coded and clearly signposted to create an obvious flow to the magazine.
As a result the magazine is very popular among BALPA members has been shortlisted for numerous awards.
The Chartered Trading Standards Institute (CTSI) is a professional membership association representing trading standards professionals.
I worked as part of the design team with the editor and CTSI to create and deliver a quarterly printed publication, TS Review, and a monthly digital magazine, TS Today. A main focus of both publications was to create a more accessible way for readers to be able digest technical information. We tackled this by creating an infographic in every issue that focused on the main theme that month. The magazines has a distinctive style with vector illustrations, elegant typefaces and bold colours. I also managed a budget which I used to commission photographers for interview features and illustrators to enhance regular columnists.
Bourn Hall Clinic is a fertility centre founded by IVF pioneers Mr Patrick Steptoe and Professor Robert Edwards, who were responsible for the conception of Louise Brown, the world's first IVF baby. Since its foundation the clinic has assisted in the conception of over 10,000 babies.
While working at CPL I was tasked with the re-design of the Bourn Hall website, the brief for this was to create a responsive site that was welcoming and easy for users to navigate whilst providing them with all the information they needed to help them make an informed decision. We were also challenged with creating a marketing campaign for them to help raise awareness of the clinic and increase the number of new patients.
I worked as the lead visual designer for Bourn Hall working across both the website and marketing campaign, attending regular client meetings and implementing any feedback into designs. I collaborated with developers and strategists at CPL creating site maps, wireframes, prototypes and ensuring all designs were implemented accurately. To create the imagery we felt it was important to show real people and worked with a local photographer to shoot the Bourn Hall family including both patients and staff. We wanted these images to be intimate and show the closeness of a family and the happiness it brings to people.
www.bournhall.co.uk
The Market Research Society (MRS) is the world's leading research association where data, insight and evidence matters.
I was tasked with creating a printed mailer to promote Impact, the new magazine for MRS. This mailer was to be used as a teaser for Impact, creating a buzz and giving members a flavour of what to expect. I decided to approach this in a typographical way, making sure the cover and any imagery in the first issue was kept a surprise. I created the mailer using the fonts and colour scheme from the magazine to keep it on brand and selected themes from the first issue to use as a teasers of what to expect. As part of the marketing strategy this design was also then reworked into various web banner sizes.
I am frequently asked to help family and friends out with creating invitations and posters for their upcoming events. I use this opportunity to experiment with typography and create designs that are unique and special to them.
